El Espartano

Alvear Tower Residential High-Rise


The Alvear Tower residential high-rise chose Magna Colortec carpets for the events room

This residential tower, which belongs to Grupo Alvear, was built in a strategic location in Puerto Madero. The building opened in 2019 and the Alvear’s architectural team asked El Espartano to produce the carpets for some of the tower’s common areas, the first of which was the Events Room.

A Magna Colortec carpet was selected for the project, using the same white, gray and black design as seen in our “Gris Mara” Magna carpet, which was seen for the first time at the MALBA. The Colortec line uses technology that allows infinite, sophisticated designs to be produced, combining up to eight different colors to capture high precision drawings. Magna carpets use a combination of wool and nylon yarns to combine soft textures with wear-resistance, making them a popular choice for luxury hotels and upmarket restaurants and casinos.

This is just one of several projects by Grupo Alvear for which El Espartano has provided flooring solutions. Our sales and design teams advised the project architects on the selections, proposing different products and designs that were suitable for the space. Prior to Alvear Tower, El Espartano had also worked on projects for the Alvear Icon Hotel, Alvear Art Hotel and the renowned Alvear Palace Hotel.

The Alvear Tower is not only the tallest residential tower in Argentina, it is one of the tallest structures in all of Latin America. It was built between 2012 and 2018 and offers luxury amenities, such as a rooftop club, a semi-Olympic swimming pool, a ski and a golf simulator, and an events room.