El Espartano

YarnTalks: Li Edelkoort in Argentina

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23.10.2018

As part of our YarnTalks series, we had the pleasure of presenting for the first time in Argentina the renown trend forecaster, Lidewij Edelkoort, who gave a talk that was not to be missed at the Asocación Amigos in the Museo Nacional de Bellas Artes.

YarnTalks is a new program launched by El Espartano that is driven by our commitment to contribute to the development and education regarding all things textile and the national design community. Li Edelkoort’s visit was a great opportunity to promote Argentine talent and share it with the world, while at the same time, it was also about the sharing of these new ideas put forth by such a specialist here in Argentina.

Lidewij Edelkoort has travelled around the world investigating the connections between art, design, fashion, and consumer culture. Through her company, Trend Union, Edelkoort publishes books that anticipate trends two years in advance. Bloom Magazine stands out from among her publications as a series inspired by horticulture in relation to fashion, beauty, lifestyle, craftsmanship, and art. Its latest edition “Earth Matters” was created mainly with her findings in Brazil and other countries in Latin America, including Argentina, and it was an eye-opener for Edelkoort in her understanding of the Southern Hemisphere.

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Edelkoort views fashion and design as valuable forms of expression and communication. In her books, she calls for designers and companies in Latin America, Africa, Eastern Europe, and various regions in Asia to all come together in what she calls “the emancipation of the Southern Hemisphere”. She recognizes them as capable of creating their own trends, which is why she insists on the importance of discovering a genuine sense of identity. As Edelkoort observes, “I believe that the Southern Hemisphere can contribute happiness, color, and a form of resistance. It can teach us how to overcome adversities”. She concludes, ”It’s crucial to go forward, push beyond our own limits, and conquer the world”.

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In her presentation, Li Edelkoort discussed the trends for 2020, grouping them into three different blocks — The Genesis of Colour, Lifestyle 2020, and Folklore — as a way of manifesting the diverse cultural expressions in how we dress. There was then a Q & A, which gave participants a chance to ask Edelkoort questions, creating an interesting dialogue. Among the guests were local leaders in the world of design, art, and architecture, as well as renowned academics and students majoring in textile design.

With a special guest like Lidewij Edelkoort, El Espartano’s YarnTalks was an amazing opportunity to listen, learn, and be inspired, as we set our sights towards the future.

Check out all the photos from YarnTalks on our Facebook page..

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